HARVEST & CO
REBRANDING
VERSION 1
PROPOSAL
PHASE 1
CONTENT PAGE
(2026)
H&CO BRANDING
13/02/2026
a. WHO ARE WE
b. BRAND PERSONALITY & BRAND VOICE
c. PROJECT OBJECTIVE
d. BRAND REFERENCE
e. TEXTURES
f. VISUAL IDENTITY
WHO ARE WE
(2026)
H&CO BRANDING
13/02/2026
Light, bright and welcoming, Harvest & Co. is Dubai’s answer to a true Farm to Table Restaurant.
With modern, cool and contemporary interior design at its heart, The Harvest & Co. dining room centers around our intimate open kitchen & specialty coffee bar with all the morning’s harvest displayed on our rustic farm style kitchen pass for all to see.
BRAND PERSONALITY
(2026)
H&CO BRANDING
13/02/2026
From the soil to the city. Harvest & Co. creates a rustic oasis in the middle of the concrete jungle. We specialize in fresh, country style food that doesn’t sacrifice quality for speed. Whether you’re between meetings or heading home, our meals offer a taste of the farm that fits perfectly in your hand. Authentic, delicious, and grounded.
PROJECT OBJECTIVE
(2026)
H&CO BRANDING
13/02/2026
Refine the Harvest & Co logo into a sleeker, modern iteration by transitioning from a bold font to a lighter weight, enhancing overall elegance while preserving brand recognition for the Dubai based farm to table restaurant.
This update aligns with the H&CO visual identity, making it more versatile for digital platforms like Instagram (@harvestandco.dubai) and print materials such as menus and packaging. The lighter font will convey a fresh, approachable vibe that complements the farm to table aesthetic without losing the core harvest theme.
TEXTURES
(2026)
H&CO BRANDING
13/02/2026
